<p><a href="https://www.redshieldtoolkit.org/Contents/getimage/181386"><img alt="" src="https://www.redshieldtoolkit.org/Contents/getimage/181386" style="height:293px; width:900px" /></a></p> <p><span style="color:#808080"><em>This page will be updated as more assets become available. If you cannot access the links on this page, make sure you are <a href="https://www.redshieldtoolkit.org/Account/LogOn">logged-in</a>.</em></span></p> <p> </p> <h1><span style="color:#FF0000">Rescue Christmas | Strategies, Assets, and Alignment Opportunities</span></h1> <h3><span style="color:#696969"><em>Below you will find Rescue Christmas alignment strategies and assets that can be deployed locally, divisionally, or territorially for a successful Rescue Christmas fundraising season.</em></span></h3> <p> </p> <h2><span style="color:rgb(255, 255, 255)"><span style="background-color:rgb(0, 0, 128)"><strong> Executive Summary: Rescue Christmas Strategies & Alignment </strong></span></span></h2> <ul> <li><a href="https://www.redshieldtoolkit.org/Contents/Details/181779">PDF</a></li> </ul> <p> </p> <h2><span style="color:rgb(255, 255, 255)"><span style="background-color:rgb(0, 0, 128)"><strong> Advertising and other Creative Assets </strong></span></span></h2> <p><span style="color:#696969">The national paid advertising campaign begins September 14 and runs through the end of the holiday season. Over 75 creative assets have been provided below, including TV, radio, out-of-home, social media, website assets, and more.</span></p> <ul> <li><a href="http://www.redshieldtoolkit.org/Contents/Search?forwardUrl=%2fContents%2fPage%2f182033%3fsearchid%3d5add5983-731c-4017-88eb-10f7b34c40d9"><span style="color:#696969">LINK to creative asset page</span></a></li> </ul> <p> </p> <h2><span style="color:rgb(255, 255, 255)"><span style="background-color:rgb(0, 0, 128)"><strong> Direct Mail  </strong></span></span></h2> <p><span style="color:#696969">NCRD and Territorial CRD leaders met with direct marketing partners (Masterworks, One&All, RKD Group, Summit Marketing, TrueSense) to find suggested ways to incorporate the Rescue Christmas theme in their existing Christmas fundraising strategies (mail appeal, digital campaigns, etc.). Each direct marketing partner submitted alignment proposal strategies and will submit to approval to their respective Salvation Army clients. A few of these proposals are included below for local ideation.</span></p> <ul> <li>DEG Proposed Rescue Christmas Alignment Strategy  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182050">PDF</a></li> <li>Masterworks Proposed Rescue Christmas Alignment Strategy  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182051">PDF</a></li> <li>One&All Proposed Rescue Christmas Alignment Strategy  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182052">PDF</a></li> <li>RKD Proposed Rescue Christmas Alignment Strategy  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182056">PDF</a></li> <li>TrueSense Proposed Rescue Christmas Alignment Strategy  | <a href="https://www.redshieldtoolkit.org/Contents/Details/182055"> PDF</a></li> </ul> <p> </p> <h2><span style="color:rgb(255, 255, 255)"><span style="background-color:rgb(0, 0, 128)"><strong> Corporate Partners  </strong></span></span></h2> <p><span style="color:#696969">The Salvation Army’s Western Territory has created engagement options that are easy, turnkey and touch-free. Designed pitch materials have been created so that we can present a polished and consistent Rescue Christmas program to our partners. Audiences include corporations, retailers, and past/existing kettle partners, and deliverables include, pitch sheets, sales sheets (one pagers), corporate welcome kit, internal and external slide deck templates.</span></p> <p>Corporate Summary  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182045">DOC</a></p> <p>Internal Fundraising Guide (READ FIRST) | <a href="https://www.redshieldtoolkit.org/Contents/Details/182171">DOC</a></p> <p>Retailer Pitch Materials</p> <ul> <li>Retailer Pitch and Sales Sheet | <a href="https://www.redshieldtoolkit.org/Contents/Details/182172">PDF</a></li> <li>Retailer Pitch Deck | <a href="https://www.redshieldtoolkit.org/Contents/Details/182173">PPT</a></li> </ul> <p>Corporation Pitch Materials</p> <ul> <li>Christmas Sponsorship Program Notes (READ FIRST) | <a href="https://www.redshieldtoolkit.org/Contents/Details/182174">PDF</a></li> <li>Corporation Pitch and Sales Sheet | <a href="https://www.redshieldtoolkit.org/Contents/Details/182175">PDF</a></li> <li>Corporation Pitch Deck | <a href="https://www.redshieldtoolkit.org/Contents/Details/182176">PPT</a></li> </ul> <p>Past Kettle Partner Pitch Materials </p> <ul> <li>Past Kettle Partner Pitch and Sales Sheets | <a href="https://www.redshieldtoolkit.org/Contents/Details/182177">PDF</a></li> <li>Past Kettle Partner Pitch Deck | <a href="https://www.redshieldtoolkit.org/Contents/Details/182178">PPT</a></li> </ul> <p>Partner Welcome Kit | <a href="https://www.redshieldtoolkit.org/Contents/Details/182242">PDF</a></p> <p>Corporate Pitch Assets  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182180">ZIP</a></p> <p> </p> <p> </p> <h2><span style="color: rgb(255, 255, 255);"><span style="background-color: rgb(0, 0, 128);"><strong> Walmart + Angel Tree </strong></span></span><span style="color: rgb(255, 0, 0);"><a href="https://www.redshieldtoolkit.org/Contents/Search?forwardUrl=%2fContents%2fPage%2f174343%3fsearchid%3dd6984c44-445c-4ea3-9d4d-cd6cf7122620"><span style="color: rgb(255, 0, 0);"><span style="color: rgb(90, 100, 110);"><span style="font-size: 14px;"><span style="font-family: Calibri, sans-serif;"></span></span></span><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14pt; line-height: inherit; font-family: inherit; vertical-align: baseline;"></span></span></a></span></h2> <p><a href="https://www.redshieldtoolkit.org/Contents/Search?forwardUrl=%2fContents%2fPage%2f182531%3fsearchid%3d8923a1f2-f602-4e31-973f-5dac1d2c7ae1">View Page</a></p> <p> </p> <p> </p> <h2 class="x_MsoNormal" style="margin: 0in; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(32, 31, 30);"><strong><span style="color: rgb(255, 0, 0);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14pt; line-height: inherit; font-family: inherit; vertical-align: baseline;"><span style="background-color: rgb(255, 255, 0);"></span></span></span></strong></h2> <h2><strong><span style="color:rgb(255, 255, 255)"><span style="background-color:rgb(0, 0, 128)"> Public Policy & Advocacy </span></span></strong></h2> <p><span style="color:#696969">All local units and divisions are encouraged to ask their city/county/state governments for a proclamation or resolution acknowledging The Salvation Army’s COVID relief efforts and the need to Rescue Christmas for people still struggling from the economic impacts of the pandemic. Sample proclamations are provided in the kit below for units to localize, as well as tips for how to secure elected officials to present the proclamation either during a Salvation Army event or during a government meeting.</span></p> <ul> <li>Government Relations Toolkit  |  <a href="http://www.redshieldtoolkit.org/Contents/Details/182042">ZIP</a> </li> <li><em>ZIP includes DOC and PDF versions</em></li> </ul> <p> </p> <p> </p> <h2><span style="color:#FFFFFF"><span style="background-color:rgb(0, 0, 128)"><strong> Advisory Boards </strong></span></span></h2> <p><span style="color:#696969">National Headquarters is producing a video whereby the National Commander and the National Advisory Board chairman challenge all Advisory Organizations to get involved in the Rescue Christmas campaign. The video will be uploaded to the Red Shield Toolkit and this will be a great resource to use during Advisory Organization meetings.</span></p> <ul> <li><em>COMING SOON</em></li> </ul> <p> </p> <h2><span style="color:rgb(255, 255, 255)"><span style="background-color:rgb(0, 0, 128)"><strong> Public Relations </strong></span></span></h2> <p><span style="color:#696969">National and local engagement efforts will include media opportunities for national and local leadership, earned and paid media distribution, local on-site activations in key markets around the country, policymaker endorsements at the federal, state, and local level, and more. Included here are pre- and post-announcement key message grids, FAQs and one-pagers, social media guidelines and best practices, celebrity ambassador engagement opportunities, media guidance and templates, and more.</span></p> <ul> <li>Pre-Announcement Key Message Grid  |  <a href="http://www.redshieldtoolkit.org/Contents/Details/181778">PDF</a></li> <li><span style="color:rgb(51, 51, 51)">Post Announcement Key Message Grid |  <a href="http://www.redshieldtoolkit.org/Contents/Details/181777">PDF</a></span></li> <li>Rescue Christmas Government Relations Toolkit | <a href="http://www.redshieldtoolkit.org/Contents/Details/181884">PDF</a></li> <li>Virtual Interview Tips  |  <a href="http://www.redshieldtoolkit.org/Contents/Details/181374">PDF</a></li> <li>Social Media Guidelines  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182254">PDF</a></li> <li>Local Pre-Announcement Pitch Template  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182255">DOC</a></li> <li>Local Press Release Template  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182252">DOC</a></li> <li>Frequently Asked & Tough-to-Answer Questions  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182253">DOC</a></li> <li>PPE Kettle Images  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182256">ZIP</a></li> <li>PPE Kettle and Rescue Christmas B-Roll  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182257">ZIP</a></li> <li>"Ways to Give" One-Pager  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182389">PDF</a></li> </ul> <h2> </h2> <div> <h2><span style="color: rgb(255, 255, 255);"><span style="background-color: rgb(0, 0, 128);"><strong> Email </strong></span></span></h2> <p><span style="color: rgb(105, 105, 105);">Central, Eastern and Western territories are working with their email provider, DEG to incorporate Rescue Christmas into the message. As the messaging is developed throughout October-December, it will be shared with National to provide to others as needed. DEG’s proposed alignment strategies can be found here for potential replication by other Salvation Army teams.</span></p> <ul> <li>Western Territory Email Strategic Plan  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182043">PDF</a></li> <li>Central Territory Email Strategic Plan  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182181">PDF</a></li> <li>Eastern Territory Email Strategic Plan  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182205">PDF</a></li> </ul> <p> </p> </div> <h2><strong><span style="color:rgb(255, 255, 255)"><span style="background-color:rgb(0, 0, 128)"> Peer-to-Peer | Fundraise For Good </span></span></strong></h2> <p><span style="color:rgb(105, 105, 105)">The Rescue Christmas Planning Committee is working with The Richards Group to update the National P2P campaign, Fundraise For Good, and provide assets that will help promote its use for this Christmas season. NCRD is also working to update the ‘Peer-to- Peer Fundraising Toolkit’ found on Fundraise For Good based on feedback received from the territories. </span></p> <ul> <li>Fundraise For Good - All Assets  |  <a href="https://www.redshieldtoolkit.org/Contents/Search?forwardUrl=/Contents/Page/182250">LINK to more info</a></li> <li>Fundraise For Good Christmas 2020 Field Assets Summary  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182084">PDF</a></li> <li>Fundraise For Good Toolkit (updated 9/1/2020)  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182251">PDF</a></li> </ul> <h2></h2> <h2><strong><span style="color:#FFFFFF"><span style="background-color:#000080"> Virtual Red Kettle </span></span></strong></h2> <p><span style="color:#696969">The Western Territory created 'Virtual Red Kettles' to leverage the iconic visual of the red kettle to give the public a virtual experience of donating to their local Salvation Army. This campaign and these assets were created by the Western Territory and are specific for their Virtual Red Kettle campaign strategy. These resources are being made available for all territories to replicate for their own use. </span></p> <ul> <li>Introducing the Virtual Red Kettle 2020  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182085">PDF</a></li> <li>Kettle Promo  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182086">MP4</a></li> <li>Out of Office Information  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182087">DOC</a></li> <li>Video Streaming Package Suggestions  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182088">DOC</a></li> <li>Virtual Kettle Kickoff Event Suggestions  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182089">DOC</a></li> <li>Virtual Red Kettle Customization Checklist  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182090">PDF</a></li> <li>Virtual Events Handbook  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182091">PDF</a></li> <li>VRK button  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182092">AI</a></li> <li>VRK Header Image  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182093">PSD</a></li> <li>VRK-background-Gradient-Snowflakes  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182094">PNG</a></li> <li>Ways to Promote Your Virtual Red Kettle  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182095">PDF</a></li> <li>Virtual Red Kettle Creative Element notes  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182081">DOC</a></li> <li>Digital Virtual Red Kettle Creative Elements  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182082">ZIP</a><br /> <em>      ZIP includes: billboards, business card, poster, leaderboard ad, QR code sticker, social assets</em></li> <li>Assets and Setup of VRK Crowdfunding Classy Campaign  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182098">ZIP</a></li> </ul> <p> </p> <h2><span style="color: rgb(255, 255, 255);"><span style="background-color: rgb(0, 0, 128);"><strong> Digital Fundraising</strong> </span></span></h2> <p><span style="color: rgb(105, 105, 105);">The below digital assets include sample presentations, promotional material, additional ways units can fundraise online (Alexa, Kettle Pay, AT&T Text 2 Give, etc.), and other information.</span></p> <ul> <li>Digital Fundraising Channels  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182080">DOC</a></li> <li>Digital Creative Assets  |  <a href="http://www.redshieldtoolkit.org/Contents/Search?forwardUrl=%2fContents%2fPage%2f182033%3fsearchid%3d5add5983-731c-4017-88eb-10f7b34c40d9">LINK to more info</a></li> <li>Giphy Stickers  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182083">ZIP</a><br /> <em>      ZIP includes 13 GIF files, or animated "stickers"</em></li> <li>Fundraise for Good - Rescue Christmas  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182084">PDF</a></li> </ul> <p></p> <h2><span style="color: rgb(255, 255, 255);"><span style="background-color: rgb(0, 0, 128);"><strong> Kettle Pay</strong></span></span></h2> <p><span style="color: rgb(105, 105, 105);">NCRD has created training materials for Kettle Pay that are now available on the Red Shield Toolkit’s Kettle Pay page. These training materials are designed for local corps/units so that they can “localize” their Kettle Pay Near Field Communication (NFC) tags and Quick Response (QR) codes to ensure that funds can be distributed back to the corps/unit directly (as opposed to the donor’s billing address). The Kettle Pay page also provides social media and website graphic files, media materials, etc.</span></p> <p><a href="https://www.redshieldtoolkit.org/Contents/Search?forwardUrl=%2fContents%2fPage%2f177424%3fsearchid%3ddb2668e5-8abc-4d7d-a88e-ac8a38fd5cb6">View</a><a href="http://www.redshieldtoolkit.org/Contents/Search?forwardUrl=%2fContents%2fPage%2f177424%3fsearchid%3ddb2668e5-8abc-4d7d-a88e-ac8a38fd5cb6"> Page</a></p> <p> </p> <h2><strong><span style="color:rgb(255, 255, 255)"><span style="background-color:rgb(0, 0, 128)"> Rock the Red Kettle Virtual Concert</span></span></strong></h2> <ul> <li> TBD</li> </ul> <p> </p> <h2><strong><span style="color:#FFFFFF"><span style="background-color:#000080"> Red Kettle / PPE </span></span></strong></h2> <p><span style="color:#696969">National Headquarters (NHQ) is developing assets that corporate fundraisers across the country can use to engage current/prospective corporate and retail partners. Assets include pitch sheets and various engagement ideas, such as kettle sponsorship opportunities. With input from all territories, NHQ developed a national Bell Ringer COVID-19 Guidelines and Safety Protocols procedures document, which is included here, as well.</span></p> <ul> <li>Bell Ringer COVID safety protocols  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182044">PDF</a></li> </ul> <p> </p> <h2><strong><span style="color:#FFFFFF"><span style="background-color:#000080"> Major Gifts </span></span></strong></h2> <p><span style="color:#696969">The Rescue Christmas Planning Committee is developing talking points for major gift staff. This will help drive the messaging that the need is greater than ever and challenge donors to consider a larger additional gift this year.</span></p> <ul> <li>Major Gift Initiative: Restore Hope | <a href="https://www.redshieldtoolkit.org/Contents/Details/182146">DOC</a></li> <li>How to Engage Major Gift Donors through Virtual Meetings | <a href="https://www.redshieldtoolkit.org/Contents/Details/182147">PDF</a></li> </ul> <p> </p> <h2><strong><span style="color:#FFFFFF"><span style="background-color:#000080"> Rescue Christmas Field Webinars </span></span></strong></h2> <ul> <li>Rescue Christmas Overview     <a href="https://www.redshieldtoolkit.org/Contents/Details/181962">PDF</a>   |   <a href="https://www.redshieldtoolkit.org/Contents/Details/181961">MP4</a></li> <li>Kettle Pay (Sept. 3)    <a href="https://www.redshieldtoolkit.org/Contents/Details/182239">PDF</a>  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182049">MOV </a></li> <li>Public Relations & Government Relations (Sept. 10)   <a href="https://www.redshieldtoolkit.org/Contents/Details/182240">PDF</a>  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182241">MOV</a></li> <li>Corporate Partners  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182414">MOV</a></li> <li>Website and Digital Fundraising (Sept. 18)   |   <a href="https://www.redshieldtoolkit.org/Contents/Details/182479">MOV</a></li> <li>Angel Tree + Walmart (Sept 17)   <a href="https://www.redshieldtoolkit.org/Contents/Details/182415">MOV</a>  |  Registry Assets <a href="https://www.redshieldtoolkit.org/Contents/Details/182478">ZIP</a></li> </ul> <p> </p> <h2><span style="color:rgb(255, 255, 255)"><span style="background-color:rgb(0, 0, 128)"><strong> National Commander Video </strong></span></span></h2> <ul> <li><a href="https://www.redshieldtoolkit.org/Contents/Details/181555" target="_blank">MP4</a></li> </ul> <p> </p> <p> </p> <hr /> <h2> </h2> <h1><span style="color:#FF0000"><strong>Corporate Relations Kettle Agreements</strong></span></h1> <p><a href="https://www.redshieldtoolkit.org/Contents/Search?forwardUrl=%2fContents%2fPage%2f182034%3fsearchid%3dd285714b-b336-4558-85be-a414d39fa61c">View / Download</a></p> <p> </p> <p> </p> <hr /> <p> </p> <h2><span style="color:rgb(255, 255, 255)"><span style="background-color:rgb(0, 0, 128)"><strong> Previous Christmas Pages </strong></span></span></h2> <p><em><span style="color:#808080">*note that some of the links on these pages might be broken or expired.</span></em></p> <h3> </h3> <h3><span style="color:#000000">Christmas 2019  |  <a href="https://www.redshieldtoolkit.org/Contents/Search?forwardUrl=%2fContents%2fPage%2f176924%3fsearchid%3d99e992c6-cbef-4011-97db-40c5dbfef439">View Page</a></span></h3> <h3><span style="color:#000000">Christmas 2018  |  <a href="https://www.redshieldtoolkit.org/Contents/Search?forwardUrl=%2fContents%2fPage%2f174998%3fsearchid%3d34264d1b-4f74-4732-86b9-7f649cbcb2a1">View Page</a></span></h3> <h3><span style="color:#000000">Christmas 2017  |  <a href="https://www.redshieldtoolkit.org/Contents/Search?forwardUrl=%2fContents%2fPage%2f173701%3fsearchid%3d6d01acea-22d9-444e-a41f-c7e7c5cf1ac2">View Page</a></span></h3> <p> </p> <h2><span style="color: rgb(255, 255, 255);"><span style="background-color: rgb(0, 0, 128);"><strong> Email </strong></span></span></h2> <p><span style="color: rgb(105, 105, 105);">Central, Eastern and Western territories are working with their email provider, DEG to incorporate Rescue Christmas into the message. As the messaging is developed throughout October-December, it will be shared with National to provide to others as needed. DEG’s proposed alignment strategies can be found here for potential replication by other Salvation Army teams.</span></p> <ul> <li>Western Territory Email Strategic Plan  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182043">PDF</a></li> <li>Central Territory Email Strategic Plan  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182181">PDF</a></li> <li>Eastern Territory Email Strategic Plan  |  <a href="https://www.redshieldtoolkit.org/Contents/Details/182205">PDF</a></li> </ul> <p> </p>