Christmas 2016

See the impact of the 2016 holiday advertising campaign

Training & Development

Online resources for training supervisors and staff

National Social Services Office

Find resources for U.S. social services programs

Monitoring Report

News highlights prepared for NHQ by Richards Partners


Find all Salvation Army logos here.

Digital Disaster Ads

2016 hurricane season

Christmas 2016

Find the latest Christmas resources

National Peer-to-Peer Campaign

Online Red Kettle has been replaced by an all new campaign and easy to use software.

Digital Learning Program

Find resources for the Digital Learning Program with EverFi and Target

NAOC Best Practices Book

Download the PDF here

expect change 2016

find Best Practices, presentations and handouts for the NAOC, NCRD conferences

Branding Standards

Find the graphic standards manual.


The Salvation Army World Service Resources Page

Luminate Online

Find information regarding the launch

Pathway of Hope

Find logos and information about the program

Human Needs Index

Find the website link, fact sheet, executive summary, and press release

The Salvation Army and the LGBT Community

Find FAQ's, video and article links.

Social Media

Find guidelines, best tweet times and images

Billboard Ads

Find Family Store Billboard Ads

Print Advertisement

See the latest designs from The Richards Group

Donor Relations

Annual reports, board member assets, and thank-you letter templates.

Media Relations

Get to know the latest Issue briefings, fact sheets, and media policies.


Digital, print, billboard, radio, and video advertisement assets.

Adult Rehabilitation Center

Find stats, media plan, recommendations, and more.

Internal Communications

Download brand templates, stationary, and more.

Mobile Red Kettle

Find instructions here


Find best practices and tutorials for Salvation Army Blackbaud products
Coming Soon